Personally, I think outdoor recreation is more than just leisure—it’s a lifeline for communities facing economic and environmental challenges. In British Columbia, where over 1,400 businesses rely on outdoor spaces, the province’s shift toward supporting these sectors reflects a broader effort to foster resilience and sustainability. While the campaign to revive outdoor recreation during the pandemic highlighted its value, I’ve seen firsthand how these efforts can strengthen local economies and connect people across generations. From my perspective, every investment in trails, parks, and outdoor services brings tangible benefits—whether it’s jobs, tourism, or cultural preservation. But what truly matters is ensuring these investments aren’t just temporary fixes but long-term strategies that prioritize both people and nature. As Jamie Day, CEO of BC Parks Foundation, emphasized, ‘We’re not just protecting trails—we’re building a future for generations.’
